The best and worst design of the Olympic Logo since 1924
We bring together some of the best and worst design of the logo to promote the summer event, including the favorite logos chosen by legendary graphic designers, Milton Glaser and critic Alice Rustorn.
The design of the drawn line logo for the 1924 games in Paris, a layout like a shield formed and a ship in the center. American designer Milton Glaser called it “a bad start,” and an “unreadable” text in an interview with the American Institute of Visual Arts (AIGA).
Los Angeles 1932:
Los Angeles hosted the 1932 Summer Games, the first American city to do this. The design of the prominent logo, starred flag, with the motto of the games, “citius, altius, forties” and will soon become ubiquitous loops. Los Angeles hosted the Summer Olympics for the second time in 1984.
The first design of the post-war Olympic Logo has put five rings in the London Parliament building. “All the images will not work together,” Glaser said of the logo.
The design of the white and blue logo of the 1952 Summer Olympics in Helsinki, received signs from the Finnish flag. In addition to using as a logo, design was printed on badges that were used by the owner of important authorities and guests of the game and ceremony.
Design of the tower of the Olympic Tower in the foreground and highlighting rings in the background.
The bright red sun, the symbol of Japan and the Olympic rings over Tokyo words 1964 in thick block letters form the logo design of the summer games. The logo was designed by Japanese designers, Masaru Katsumi and Yosuko Kamkoura, a favorite of Milton Glaser, who won AIGA rank 92 from 100 points.
Designed by Lance Wyman – an American designer who later worked for George Nelson in New York – 1968 Olympic logos in Mexico around a multi-stage line that changed the Olympic rings to 68. Modified versions of the logo, with curved radius patterns and diagonal lines, were used in different places around the city and in promoting the event.
Alista Rosturon, critic of the Instagram show, said the Mexican logo is his favorite.
Although the 1972 games in Munich are more memorable for the tragic attacks that took place during the event, the design of this logo is an interesting innovation in the design of the Olympic graphics.
A graphic by German designer Otto Aicher, written by a German author, was one of the first people to showcase the five design circles since the 1930s, which Glaser describes as “powerful abstract”, although the result could be almost Every item to use “
The Olympic rings have become the logo for the “M” for Montreal. Glaser said the logo design “might be more suitable for paper towels manufacturer.” This logo was created by Canadian Graphic Designer, Georges Holl, who also designed the 1976 Olympic torch design with Michelle Daller’s industrial designer.
Milton Glaser described the logo as “coherent”. The image has bold lines that puts a central circular pattern above the Olympic ring.
Three points from the face of a passionate athlete in the design of the logo of the 1992 Olympics, formed by the Spanish artist Joseph Triassic. Despite its simplicity, choosing the colors and forms of direct communication between the logo and the text and the following loops creates.
This logo design by Australian architect and designer Michael Breis is another Glaser favorite – especially for marking. “The quality of the gesture of painting and typography makes the entire sign a sense of harmony,” Glaser said.
These games were remembered mostly for the use of opera in Sydney, designed by Jørn Utzon. The original design is referenced in the background of the logo.
The Wolff Olins design brand is a live logo designed for the 2012 games that is very visible on the screen – which most people watch. But the result was controversial.
“After that I felt – and I still feel that the 2012 logo was memorable for the wrong reasons, because Rustorn wrote in Instagram,” It seems to be juicy with agile typography and their joyful shapes. ” “This area happened when viewers complained to the BBC that a moving version had caused epilepsy,” he said.
Rio de Janeiro 2016:
According to Glaser, the logo design for this year’s Olympic Games “will make a new impression.” The company has been designed after a long selection process designed by the Brazilian agency Tatil, which has focused 139 designers against each other to purchase the commission.
Tokyo 2020 Olympics is currently a controversial focus. The organizing committee had to eliminate it
Designed by Kenjiro Sano among